Think Splendid is an award-winning strategy consulting firm focused exclusively on the $1.3 trillion global wedding market.
For 20 years, clients from 97 countries have entrusted us with their toughest wedding business challenges because our unmatched experience, unparalleled expertise, and unbreakable discretion brings them profitable results time after time.
Not only has Liene guided our company, she has opened doors for many in our industry (including myself). I have witnessed Liene, time and time again, use her knowledge and leadership in generous ways to help others further their careers and lives.
Every conversation with Liene Stevens is a life changing experience! She gives the best advice and makes two hours feel like 20 minutes.
I always love whenever I get a chance to spend time with Liene. She keeps me thinking out of the box!
Liene Stevens has single-handedly taught me more about leveraging my business than any other source. Liene has the ability to leverage brands in stratospheres most barely scratch the surface of. With her, it’s long term growth, not fly by night or flashes in the pan.
You are a true wedding industry maven. Thank you so much for the generosity of spirit you've shown to a lot of us in general and to me in particular. It's very much appreciated.
As a boutique consulting firm, we run lean by design.
Liene Stevens, our founder, leads strategy and is personally involved in every project. Rachel Cohen heads our wedding market research operations and David Johnson focuses on tourism.
For projects that require additional experts, we are happy to collaborate with your retained agency partners or pull from our extensive and vetted global network of architects, environmental engineers, HR executives, CPAs, attorneys, graphic designers, publicists, media producers, travel advisors, and more.
FOUNDER & CEO
Liene Stevens, the founder and CEO of Think Splendid, is an award-winning luxury business strategist, wedding tourism expert, and intercultural behavioral psychologist. Trusted by clients in over 97 countries, Liene has built her reputation on transforming complex global challenges into clear, executable strategies that deliver measurable results.
As a leading authority on ultra-high-net-worth (UHNW) consumer behavior, Liene has spent over two decades studying how the world's wealthiest individuals make purchasing decisions. Her research focuses on individuals with assets exceeding $30 million, examining how psychology, culture, and wealth intersect to inform milestone lifestage events and legacy acquisitions. In addition, Liene is the founder of Splendid Insights, a global wedding market research firm and the first to publish wedding statistics on the luxury and ultra-luxury wedding markets serving HNW, VHNW, and UHNW brides and grooms.
Recognized by Special Events magazine as one of "12 Young Professionals to Watch," Liene's consumer behavior research has been taught in the MBA curricula at 41 universities worldwide – including Cornell University, University of Notre Dame, University of Cape Town, Bangkok University, University of Port Harcourt, and Universidad Argentina de la Empresa. Her work has been extensively cited in peer-reviewed academic journals, including the Asia Pacific Journal of Marketing and Logistics, the Journal of Festival Management and Event Tourism, the Central European Management Journal, and the African Journal of Hospitality, Tourism, and Leisure.
Liene serves as a strategic consultant to tourism boards, development companies, and investment firms across multiple continents, creating comprehensive destination marketing and placemaking initiatives. Her niche wedding tourism strategies have generated billions in increased revenue for client regions, enhanced their global market positioning, and established sustainable tourism ecosystems that balance economic growth with cultural preservation and local community development. She also provides strategic consulting to Fortune 500 brands, private companies, and luxury hotels on wedding operations, product development, supply chain optimization, guest experience enhancement, brand positioning, and market expansion.
Before establishing Think Splendid in 2005, Liene served as a senior executive at an international NGO, directing strategic development and overseeing hundreds of employees throughout South Asia, Southeast Asia, and the GCC/MENA regions. During her tenure, she successfully led high-stakes crisis management and worked closely with heads of state, cabinet ministers, and other senior government officials on matters of international significance.
As the leading expert on the business of weddings, Liene's insights have been featured across hundreds of television programs and prominent media publications, including The Economist, The New York Times, The Wall Street Journal, Financial Times, CNN, Al Jazeera, China Global Television Network, Vogue Thailand, and The Times of Japan.
An ardent champion of the wedding industry, Liene has served on the Board of Directors for the New York Metro chapter of the International Live Events Association (ILEA), the Allied Council board for the National Society of Black Wedding and Event Professionals, and the Advisory Board for the Wedding and Event Institute. In addition, she is the author of the books, Speak Now or Forever Hold Your Peace: Marketing Your Wedding Business in Today's World and Luxe Love: Marketing and Selling Luxury Weddings.
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