We help wedding industry leaders succeed.

We’ve been turning around wedding companies, designing brand expansion plans, creating hotel wedding revenue strategies, increasing destination wedding market share, and training thousands of wedding and hospitality professionals since 2005.

Throughout it all, we’ve seen first-hand that running a profitable wedding business doesn’t have to include the status quo of skipping sleep, working with nightmare clients, or compromising your core values. It’s also not just for a lucky few.

A business and life you love can be your reality, too.

Featured
01
Debbie Geller
01
Debbie Geller

It’s really nice to work with someone with your vast knowledge. I’m so glad I finally hired you . . . you’ve given me a lot to strive for!

Debbie Geller
02
Christine Traulich
02
Christine Traulich

Dori and I wanted to thank you for your really great and, most importantly, executable ideas. You have a real and untainted perspective that is both educated and genuine. Thank you for making us smarter!

Christine Traulich
03
Bryan Johnson
03
Bryan Johnson

We had such an enlightening time with you at our annual retreat . . . you were so formative to our year.

Bryan Johnson
04
Beth Helmstetter
04
Beth Helmstetter

As an entrepreneur it is so easy to feel isolated and making EVERY business decision on your own is tough work. Thank you for your expertise – you've helped me both professionally and personally. Thank you for being a leader – it means more than you know.

Beth Helmstetter
05
Randy Fenoli
05
Randy Fenoli

I did everything you told me to and it worked! Thank you, thank you, thank you for your guidance!

Randy Fenoli

We started from scratch so you don’t have to.

Our process includes a mix of the four proprietary Splendid Frameworks™ we developed from scratch:

To round things out we also incorporate other best practice methods where needed, such as McKinsey’s 7-S model.

The result is a consulting approach that is informed, thoughtful, and nuanced — arming you with profitable solutions that are easy to understand, specific to your business and niche market, and that just plain work.

We are authentic optimists & data driven strategists.

Everything we do is rooted in three core perspectives:

  • Playing to your fears is not our thing. Neither is toxic positivity. We name things as they are and also as they could be.

  • We show you how people actually think and behave, rather than what they say.

  • You need to keep the lights on this year and also in 20 years. We set you up to succeed long-term, not just today.

FAQs

  • We work with any company who has high net worth (HNW), very high net worth (VHNW) or ultra high net worth (UHNW) brides, grooms, or wedding guests as a customer.

    This includes businesses whose sole focus is weddings as well as brands in other industries who target luxury wedding consumers within one of their business verticals, such as hotels, retailers, manufacturers, DMOs, tourism boards, etc.

  • Our relationship-first ethos has given us a global network that extends beyond Instagram and the conference circuit. These relationships are not for sale.

    Any introductions we make are extended on a mutual opt-in basis and only when a collaboration makes sense for both parties.

  • We believe in end dates, not endless retainers. We work on a project basis as our job is to solve the problem you’re facing, not string you along for years.

    We use a value-based pricing model and fees are custom-quoted based on the size, scope, and nature of your project.

  • Raising capital is heavily regulated by the US Securities and Exchange Commission.

    While we are happy to create a strategy that ensures you're ready to raise capital or sell your business, you will need a broker or investment advisor licensed with the Financial Industry Regulatory Authority (FINRA) to legally arrange financing.

  • We do not offer group coaching nor masterminds. While this type of education can sometimes be valuable, we specialize in creating strategies and solutions that are custom to your unique situation.

    If you’ve outgrown the wisdom of the crowd or reached a level in your wedding business where the advice that once worked can’t take you any further, you’re in the right place.

  • Everything you share remains confidential, whether we end up working together or not.

    We are happy to sign a mutual NDA for your – and your legal team's – peace of mind.

Featured
01
Renny Pedersen
01
Renny Pedersen

You are like my guardian angel. You were so spot on in knowing what was going to happen with Covid. I felt so much more prepared than a lot of people — with our clients, with our next steps, and what we were going to do.

Renny Pedersen
02
The Luxury Collection
02
The Luxury Collection

We are still so inspired by everything you shared with our management team. We’ve been rolling out your recommendations and have seen immediate results from each one.

The Luxury Collection
03
Nancy Liu Chin
03
Nancy Liu Chin

I swear Liene has a secret crystal ball hiding somewhere. She always gets it right!

Nancy Liu Chin
04
Amy Marella
04
Amy Marella

I had an awesome experience working with you. Thank you for all your insight and help – you are amazing!

Amy Marella
05
Calder Clark
05
Calder Clark

Major thanks for your incredible, fast, and generous help. Your wisdom was spot on, as always.

Calder Clark

Ready to elevate your success in weddings?

Drop us a note and we’ll be in touch to discuss your goals. If we’re not the best solution for you, we’ll recommend someone who is.

Everything you share remains confidential, whether we end up working together or not.

As Seen On