Book More Weddings Without Spending $10,000

Splendid Insights provides affordable, unbiased, and scientifically validated wedding market research so you can make confident business decisions.

When Liene Stevens was writing her first book on the business of weddings, she became frustrated by the wedding research that was available. It was not only expensive – starting at $10,000 per user – but often wildly inaccurate.

Luxury weddings were defined as $60,000+ and she was told that there were only 10 weddings with million dollar budgets a year. Yet several of her consulting clients worked on more than that each wedding season.

Founded in 2009 as a sister company to Think Splendid, Splendid Insights was intentionally designed to make accurate wedding research accessible to the small businesses that are the backbone of the $1.3 trillion global wedding industry.

We surveyed 52,738 people over 8 months in 6 languages

The 2024 Wedding Market Reports feature real wedding statistics and insights from couples who got married in 2023.

SAMPLE SIZE
n=52,738 male, female, or non-binary individuals

HOW WE COLLECTED DATA
Continuous online survey administered in six languages from February 1 - October 31, 2023.

APPLES TO APPLES (or CAKES TO CAKES)
Currency is denoted in USD after being adjusted for Purchasing Power Parity using the respective GDP deflators.