+ Survey administered in six languages: Arabic, English, Hindi, Mandarin, Portuguese, and Spanish.

+ Currency denoted in USD and PPP-adjusted using the respective GDP deflators.

At Splendid Insights, we present real wedding budgets in six segments because we believe every couple deserves a lovely wedding, no matter what they spend or how they choose to celebrate:

• Intimate Wedding Budgets ($1000 or less)

• Economical Wedding Budgets ($1,100 - $10,000)

• Standard Wedding Budgets ($11,000 - $30,000)

• Premium Wedding Budgets ($31,000 - $95,000)

• Luxury Wedding Budgets ($96,000 - $500,000)

• Ultra Luxury Wedding Budgets ($500,000 or greater)

By not simply lumping real wedding budgets into two categories (average wedding cost and luxury wedding cost), these segments paint a more accurate picture of what couples who are spending different amounts value and are looking for in their wedding planning process.

2024 Ultra Luxury Wedding Market Report survey participants include people living in:

Africa
Asia
Australasia
Central America
Europe
Middle East
North America
South America
South Asia
Southeast Asia

We surveyed 52,738 people over 8 months in 6 languages.

The sample size for the 2024 Global Wedding Market Report was comprised of 52,738 male, female, and non-binary individuals age 16 or older who married in 2023.

Eligibility was extended regardless of nationality, race, religion, sexual orientation, or income level.

The data in this report are from completed submissions of a continuous online survey conducted by Splendid Insights from February 1 - October 31, 2023.

The survey was administered in six languages: Arabic, English, Hindi, Mandarin, Portuguese, and Spanish.

Survey participants were reached via the extensive international network Splendid Insights has developed, both within and outside the global wedding industry.

Four generational cohorts are represented in this report: Baby Boomers, Generation X, Millennials, and Generation Z.

For this report, marriage relationship types were defined as heterosexual, same-sex, or “other” (in which at least one partner identifies as non-binary).

Currency in this report is denoted in USD and adjusted for purchasing power parity using the respective GDP deflators.

The margin of error for the Global Wedding Market Report is +/- 1.1% with a 96% confidence level. The margin of error is larger for results based on segmentations of the Global Wedding Market Report, but never exceeds +/- 4.01% with a 92% confidence level.