TikTok got more traffic than Google in 2021
When it comes to TikTok, too many people think of it as just another social media app. In reality, the cultural shift from Instagram to TikTok is a lot like the cultural shift from MySpace to Facebook.
And yes, Instagram is MySpace in this analogy.
People said the same things back in the day about Myspace vs Facebook that they’re saying now about Instagram vs TikTok:
“MySpace has a billion dollar valuation, it’s not going anywhere.”
“Facebook is just for college kids.”
“I already get clients from MySpace, I don’t need another social media site.”
Don't believe me? There are luxury wedding pros on TikTok that you've never heard of with over a million followers who are booked through 2024 – and their clients didn't look at Instagram at all.
The reality is that TikTok is not just for teens anymore, and hasn’t been for the past two years. Luxury wedding pros are getting booked through it. Executive consultants are getting C-Suite clients through it. Every single fashion, beauty, or wellness brand that has had a product go viral on it has sold out. Every. Single. One.
In addition, TikTok has both an international and hyper-local reach that outperforms Instagram’s and is one of the reasons lifestyle businesses have found so much success there. In one of the weirder moments of 2021, a video I spent two minutes making while the coffee brewed was played on the evening news in France.
The trick is that TikTok is not like Instagram – by design. Your tried and true, money-making Instagram tactics will not work on TikTok (and the algorithm will penalize you for using them). TikTok is not interested in being anyone’s afterthought or second choice.
On Wednesday, January 12th, I’ll be teaching an online class about Tiktok for the National Society of Black Wedding and Event Professionals to kick off their educational series for 2022. The class is open to non-members as well.
We’ll dive deeper than this overview and we’ll also get into how it ties into your larger business strategy and goals.
Here is the official blurb:
Money Moves: Using TikTok to Drive Profits
TikTok got more traffic than Google in 2021. Every single fashion, beauty, and wellness brand that has had a product go viral on TikTok has sold out. There are wedding pros you've never heard of with over a million followers who are booked out through 2024 – and their clients didn't look at Instagram at all.
Join luxury business consultant Liene Stevens of Think Splendid to learn why TikTok is not just another app to add to your to-do list, why it's outpacing Instagram, and how to strategically use it to market your business.
We'll cover:
*What Gen Z and younger millennials value in the companies they hire.
*Integrating TikTok into a strategic marketing focus for 2022 so you can make real money.
*Why using Instagram tactics on TikTok doesn't work and what to do instead.
DETAILS:
Wednesday, January 12, 2022
6 pm Eastern
Online class link will be sent upon registration
COST:
NSBWEP Members: Free
Non-Members: $25
Space is limited, so register soon!
You can follow me on TikTok here.
Written by
LIENE STEVENS
Liene Stevens, the founder and CEO of Think Splendid, is an author, speaker, and award-winning business strategist. Armed with $2000, a healthy work ethic, and an undeserved dose of privilege, Liene bootstrapped Think Splendid from a scribble in a notebook to a successful wedding business consulting firm with a client list spanning 97 countries.
