. . . where you water it.
Some people have a strong brand name. Some people have tens (or hundreds) of thousands of Instagram followers. Some people have a solid business that results in consistently high profits. The Venn diagram of companies who have all of these is shrinking.
There's a good chance that any jealousy you may feel toward another company in the wedding industry is misplaced. Keep your head down, work hard on your projects, put yourself out there marketing-wise, and take any social media bragging with a grain of salt.
Originally published August 2011
