Some people see the glass as half full.
Some people see it as half empty.
Some see it as twice as large as it needs to be.
Some are convinced that the problem is not the size of the glass nor its contents, but the make, insisting that if only the glass were Riedel everything would be better.
Taking the time to understand where your clients are coming from is more important than ever. Listening is perhaps the most underrated skill in the business world today.
Originally published July 2012