A client doesn't hire you just because they heard your story.
A client hires you because they believe your story will help make their own story better in some way.
Stories drive marketing and stories are what sell, but make no mistake: when it comes to these things your story is never really about you.
If you want your storytelling to succeed, try a little less me, a lot more here's how your life can be easier/simpler/better/more joyous/more memorable/more meaningful.
Originally published July 2011
