Creating authentic strategies that work.
I’m excited to be teaming up with Jacqueline Nwobu, founder and editor-in-chief of Munaluchi Bride magazine, and White Stone Marketing to lead a master class webinar on diversity and inclusion in modern wedding marketing, tomorrow, Wednesday, July 8th.
Munaluchi is the #1 multicultural wedding media company in the world and the first wedding magazine in North America to feature a Black bride on the cover. Jackie has deep expertise on what engaged couples of color are looking for when it comes to the wedding pros they hire, in every budget segment from Intimate to Ultra Luxury. More importantly, the magazine gets read by couples ready to spend: Munaluchi launched their latest issue two weeks ago and a venue booked a wedding that same day because a bride saw their ad.
White Stone Marketing has been the leading digital marketing agency for luxury boutique hotels and wedding venues for over 25 years. Scott, White Stone’s co-founder, created the original e-commerce tracking code that allowed hotels to see where their reservations originated from so they could determine which marketing initiatives were working and brought them the most ROI.
Because this conversation is so important, White Stone is making this master class webinar free to attend and open to any company working in the wedding and hospitality industries, not just venues.
We’ll be covering demographic trends, the positive impact of diversity on your ROI, successes and failures from high profile companies outside the wedding industry (for example, did you know that Vogue’s hugely popular ‘73 Questions’ video series was created by a woman of color but then given to a white male producer who now receives full credit?), as well as real world action items on building a culture of diversity and inclusion in your own company.
Here’s the official blurb from White Stone Marketing:
“America is increasingly becoming more diverse, so it is vital for modern hospitality and wedding venue marketers to know their audience. However, it’s also important to remember that diversity extends beyond race alone. Today, promoting your brand image and growing revenue means defining and communicating with audiences as individuals, including people of all ages, socio-economic classes, and genders. Ultimately, the key to staying competitive lies in providing personalized content for diversified audiences, in a way that actually represents present-day society.”
DETAILS TO KNOW
Date: Wednesday, July 8
Time: 11 am PT / 2 pm ET / 6 pm GMT
Cost: Free
Location: Zoom Webinar
A recording of the class will be available for registered companies.
