With a special pandemic-related section.
The 2022 Wedding Market Reports from Splendid Insights are now available! Trusted by top brands worldwide, the affordable wedding market reports from Splendid Insights help remove the guesswork about what today's engaged couples really want, empowering you to create wedding marketing strategies that get you booked.
I started Splendid Insights in 2009 because I was frustrated by the type of bridal consumer research being published. I knew the wedding industry was multifaceted and influential and yet entire sections of it went ignored.
I specifically designed it to be accessible to the creative businesses that are the backbone of the wedding industry: a floral shop owned by a mother and daughter team, a husband and wife photography studio, an invitation designer who got her start on Etsy, a wedding planning company run by a single mom, and so on.
We’re holding a special sale on all of our reports through December 10th! We’ve only held one other sale EVER in 12 years.
Because various countries have lifted (and are still lifting) event bans at different times, this year’s reports focus on the U.S. rather than multiple countries. The Global Reports will be available later in 2022.
There are seven reports to choose from, including the US General Wedding Market Report (with over 27,000 participants) as well as six wedding budget reports in based on wedding spend.
Here are a couple insights from this year's Wedding Market Reports:
At Splendid Insights, we present real wedding budgets in six segments:
*Intimate ($1000 or less)
*Economical ($1,100 - $10,000) (with a huge spike because of microweddings)
*Standard ($11,000 - $30,000)
*Premium ($31,000 - $95,000)
*Luxury ($96,000 - $500,000)
*Ultra Luxury ($500,000 or greater)
During this wedding boom, we're seeing people either spend A LOT less or a LOT more than they had originally planned. Weddings in the $75k-$120k range have not yet recovered spending-wise. If that's typically your sweet spot, you're likely feeling a little jealous over how busy everyone else is. Please know that it's not you and you're not alone.73% of brides and grooms planning their weddings say they consider the diversity in a wedding professional's portfolio when hiring.
36% found at least one of their wedding pros on TikTok.
53% contacted more than 10 wedding pros per category before hiring.
You can download the 2022 Wedding Market Reports here here. No code is needed for the sale.
Image by Nancy Ray Photography, the official photography partner of Splendid Insights.
