Ultra Luxury Wedding Market Insights
Photo by Nancy Ray Photography
We recently released the 2022 Wedding Market Reports from Splendid Insights and I shared a few insights from the US Wedding Market Report. Today, I want to talk a bit about the ultra luxury wedding market, which is made up of couples who spend $500,000 or more on their wedding, not including the honeymoon.
As I previously mentioned, in response to the pandemic, we saw people spending either much less on their wedding or much more. As a result, the ultra luxury market saw a distinct change in how people were making decisions during their wedding planning process.
Here are some key stats from the Ultra Luxury Wedding Market Report:
Nearly a quarter (24%) of couples in the Ultra Luxury Budget category spent more than a million dollars on their wedding in 2021.
Ultra luxury clients still shop around and don’t always just take their planner’s word for it: 39% contacted six or more wedding professionals in each vendor category before choosing who to hire.
80% said that the amount of diversity in a vendor’s portfolio mattered when choosing who to hire.
71% used Pinterest in planning their wedding and 68% used Instagram. Nearly 1 in 5 (18%) used TikTok.
52% required that all of the vendors they hired be vaccinated.
You can download the 2022 Wedding Market Reports here here, including from all six wedding budget categories.
Image by Nancy Ray Photography, the official photography partner of Splendid Insights.
