Getting paid fairly for the work you do as a wedding planner.
How do you celebrate 15 years in business when you can’t throw a party? You launch a YouTube channel.
I'm sitting down with wedding industry leaders from eight countries to discuss the realities of owning an event business in 2020. These Splendid Conversations are honest, candid, and authentically optimistic.
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In this episode of Splendid Conversations, I chat with my friend Marcy Blum, a celebrity wedding planner and luxury event entertaining expert based in New York as well as the author of the best-selling book, Wedding Planning for Dummies.
Marcy and I talk about the stigma attached to changing your mind as a business owner, why she switched her wedding planning pricing model after 30 years in the events industry, giving up her office space in Manhattan and the cost of the pandemic on her business, and more.
Luxury Caterer Fred Apaloo on His Fanatical Attention to Detail in Marketing
Think Splendid TV, Season 1 Episode 4
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In this episode, I chat with Fred Apaloo, the founder of Villa Grace, a luxury boutique caterer based in Accra, Ghana. Named to the Forbes Africa 30 under 30 list, Fred has catered for the Queen of Denmark; the CFO of Facebook, and the COO of Bank of America Merrill Lynch, among other notable VIPs.
Fred and I talk about how his desire to show his American friends that Africa cannot be stereotyped ultimately led to the birth of his catering company, the impact of the pandemic on the luxury event industry in Ghana, thinking through every angle of luxury wedding business marketing, and staying creative when the work isn't there to demand it.
You can watch the full video of my conversation with Fred here.
Written by
LIENE STEVENS
Liene Stevens, the founder and CEO of Think Splendid, is an author, speaker, award-winning luxury wedding business strategist and behavioral psychologist.
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Founded in 2005 and trusted by clients in 97 countries, Think Splendid is the global leader in wedding industry consulting.
We provide strategic guidance to industry leaders, luxury brands, hotels, and tourism destinations that serve high net worth and ultra-high net worth brides, grooms, and wedding guests.
